by Suzanna Keith | Mar 16, 2012 | Advertising, Families, Marketing, Social Media
On the 14th, Adweek featured a compelling insight about what recommendations women trust:they trust Pinterest more than Facebook and Twitter. We still believe that women ultimately make their purchase decisions by talking to their Board of Directors (their friends,...
by Suzanna Keith | Mar 15, 2012 | Advertising, Families, Life, Social Media, Sports, Technology
Yesterday we turned in our Final Four brackets on Yahoo. March Madness is the next advertising bonanza. Per Smart Money, the NCAA men’s basketball tournament is big business — second only to the Super Bowl in terms of ad sales. A :30 second commercial...
by Suzanna Keith | Mar 13, 2012 | Advertising, Families, Life, Marketing, Social Media, Technology
American Express (Amex) introduced a twitter App last week. Meanwhile, Mastercard had already introduced an App to find the closest ATM and even key merchants. We discovered the Mastercard App on Facebook and liked it right away. We have been using the Mastercard...
by Suzanna Keith | Mar 9, 2012 | Advertising, Families, Life, Marketing, Parenting, Social Media
Marketing to women is one of our specialities so we quite intrigued by the wonderful series of articles segmenting women in Adweek by Susan Kuchinskas. The trend pieces have so much good analysis that we had to copy the first one directly into our blog. Marketing...
by Suzanna Keith | Mar 8, 2012 | Advertising, Eco Friendly, Families, Marketing, Parenting, Social Media, Technology
Yesterday, the Wall Street Journal announced that Amex is introducing a revolutionary new app that turns Twitter hashtags into real savings. I discovered the Amex app announcement with Whole Foods on Hootsuite this afternoon and promptly tweeted this revolutionary...
by Suzanna Keith | Mar 7, 2012 | Advertising, Families, Life, Marketing, Social Media
Angie’s list is a service where you can get recommendations on local home repair services. Have you used it? The business model is truly unique as people pay for brand recommendations. In fact, many people continue to renew the service at a rate of 75%. Per...
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