by Suzanna Keith | Apr 27, 2012 | Advertising, Families, Marketing, Moms, Social Media, Sports
[youtube=http://www.youtube.com/watch?v=NScs_qX2Okk&feature=youtu.be] P&G has introduced another moving ad for its Olympic sponsorship campaign to Moms. The first one for the Vancouver Winter Olympics in 2010 made us cry. With imagery perfect for...
by Suzanna Keith | Apr 5, 2012 | Marketing, Moms, Social Media, Sports
We have gained new respect for the WWE with their week-long commitment during Wrestlemania to making a difference in the host city of Miami. Exciting highlights included the be A STAR anti-bullying visits to Miami Dade middle schools and elementary schools, Literacy...
by Suzanna Keith | Apr 4, 2012 | Advertising, Marketing, Parenting, Social Media, Sports
Yes, this article is about the Men’s NCAA Basketball finals last night, but just had to sneak in a photo of our home state Lady VOLs for fun. Plus, why aren’t the women’s games getting more advertisers anyway? But back to the main event, over the...
by Suzanna Keith | Mar 25, 2012 | Children, Families, Marketing, Parenting, Social Media, Sports
WWE from the Mom Perspective: On Sunday night over dinner, our 9-year boy and our 6-year girl told us they had voted for Kelly Kelly as a favorite for the Nickelodeon Kids Choice Awards. “Who is she we asked?” “She is a WWE Diva who will win the butt...
by Suzanna Keith | Mar 21, 2012 | Advertising, Families, Life, Marketing, Social Media, Sports
Last year, we took clients the Big East at Madison Square garden which was quite the spectacle. The crowd seemed to be comprised over 40,000 men and only ten or so women. Meanwhile, watching grown men cry when Syracuse lost presented a very interesting window into...
by Suzanna Keith | Mar 15, 2012 | Advertising, Families, Life, Social Media, Sports, Technology
Yesterday we turned in our Final Four brackets on Yahoo. March Madness is the next advertising bonanza. Per Smart Money, the NCAA men’s basketball tournament is big business — second only to the Super Bowl in terms of ad sales. A :30 second commercial...
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