by Suzanna Keith | Jun 27, 2012 | Advertising, Marketing, Moms, Social Media, Sports, Technology
Building upon yesterday’s blog about more women watching professional sports than ever before, another interesting sport that we find our female friends watching is the World Wrestling Enterprises (WWE). They love watching the sport with their tween and teen...
by Suzanna Keith | May 25, 2012 | Advertising, Families, Marketing, Moms, Parenting, Social Media, Sports, Technology
As mentioned in earlier blogs, one of the reasons we enjoy watching the WWE with our children is that viewing the shows together allows for the opportunity to dialogue about important topics. One of the big lessons from Wrestlemania when John Cena lost (and even...
by Suzanna Keith | May 22, 2012 | Advertising, Families, Marketing, Moms, Parenting, Social Media, Sports
Every year we go away on relaxing girls’ weekend with an extraordinary group of women. This year two of the women started an experiment that I found fascinating. They decided not to purchase anything for themselves for a whole year except an occasional pair of...
by Suzanna Keith | Apr 27, 2012 | Advertising, Families, Marketing, Moms, Social Media, Sports
[youtube=http://www.youtube.com/watch?v=NScs_qX2Okk&feature=youtu.be] P&G has introduced another moving ad for its Olympic sponsorship campaign to Moms. The first one for the Vancouver Winter Olympics in 2010 made us cry. With imagery perfect for...
by Suzanna Keith | Apr 5, 2012 | Marketing, Moms, Social Media, Sports
We have gained new respect for the WWE with their week-long commitment during Wrestlemania to making a difference in the host city of Miami. Exciting highlights included the be A STAR anti-bullying visits to Miami Dade middle schools and elementary schools, Literacy...
by Suzanna Keith | Apr 4, 2012 | Advertising, Marketing, Parenting, Social Media, Sports
Yes, this article is about the Men’s NCAA Basketball finals last night, but just had to sneak in a photo of our home state Lady VOLs for fun. Plus, why aren’t the women’s games getting more advertisers anyway? But back to the main event, over the...
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