by Suzanna Keith | Mar 22, 2012 | Uncategorized
Pat Dealy, CEO. Chef David Burke. Liz Dowling, VP Marketing Anthony Garito photography 12NtM Sparkling Beverages – a Chef-Crafted beverage David Burke, one of the pioneers in American cooking, founder of David Burke Townhouse in Manhattan and seven other restaurants,...
by Suzanna Keith | Mar 20, 2012 | Advertising, Marketing, Movies, Social Media
Stuart Elliot’s Monday column in the New York Times features an ad campaign so unique that we had to blog about it right away. Hennessy goes “Wild for the pursuit of achievement”. What makes this campaign revolutionary is that a brand 248 years old...
by Suzanna Keith | Mar 16, 2012 | Advertising, Families, Marketing, Social Media
On the 14th, Adweek featured a compelling insight about what recommendations women trust:they trust Pinterest more than Facebook and Twitter. We still believe that women ultimately make their purchase decisions by talking to their Board of Directors (their friends,...
by Suzanna Keith | Mar 14, 2012 | Advertising, Families, Life, Marketing, Technology
Nike has become a tech company given its extensive and explosive Fuelband product launch at South by Southwest this week. Both www.Digiday.com and Adweek highlighted the new technology yesterday. The Nike Fuelband revolutionizes “digital sports” with a...
by Suzanna Keith | Feb 1, 2012 | Advertising
A great piece by Jim Edwards below: it contains a case study that P&G’s Old Spice Social Media had tremendous ROI. Read...
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